WHAT IS UGC?

Let Me Tell You!

User Generated Content

UGC

User-generated content (UGC) is content that a company uses for organic or paid advertisements across social media platforms such as Tik Tok, Instagram, Facebook, and more!

This content is specifically designed to highlight your product and provide brand awareness strategies.

Okay, Cool...

Why Do I Need It?

HERE'S THE STATS

Millennials (ages 25 and above) are the biggest content drivers — contributing over 70% of all UGC. (DMNews)

UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average.

Consumers find UGC 9.8x more impactful than influencer content when making a purchasing decision. (Stackla)